Rock Your Social Media: Vol 1 – Facebook, The Party at Your Friends House.
Managing social media for a page is time consuming and confusing. Facebook is the platform used most often and it provides more opportunities for audience and growth than others but the ‘rules’ can be hard to keep up on. After finding that there’s an interest and a need for this information I’ve decided to share what I’ve learned through growing my own company’s social media pages and the information I’ve found to try to help the music scene and other pages! If you have questions about a subject you can comment or send them to firstname.lastname@example.org for coverage in a later article.
Despite the popularity of other platforms of social media, Facebook is still the only one with enough options to give a business more power to present themselves as they need. Instagram is the runner up, but the photo driven posts can make it difficult to speak directly to your audience or engage them beyond a reaction. On Facebook you have the option of polls, questions, photos and the way it’s set up is easily used for all ages.
How is Facebook is Set Up?
To put it simply, Facebook is a party at your friends house. You don’t know everyone coming, there’s going to be a lot happening and yet there will be some sort of order of things. That order is part of the Facebook Algorithm.
The easiest way to break down your pages algorithm is to remember the party scenario. Each post you make on Facebook will stay organically ‘alive’ for roughly 45 minutes. To best make use of that time, post during peak or rising to peak hours for your audience (found in Insights). That way you know you’re reaching as many members of your audience as possible from the start.
Once the post is up, Facebook starts a type of counter. You have roughly 45 minutes to make others at the party aware you’re there. How do you do that? Well, just like you would at any party. Dress for success by creating attractive posts for your audience that match with the theme of your page. Make sure to stand out from the crowd. You can do this by finding creative ways of engaging your audience, or investing in photo and video apps.
You’ve made the post – now what happens?
Staying on the party theme; Your post is your conversation. The posts have a time limit for the same reason people don’t ramble at a party – people aren’t listening. If what you’ve introduced as conversation (post) at the party isn’t appealing to those around you (audience) it will go unnoticed and die off (pulled back from feeds within 45 minutes). When your conversation is a good one, people around you will hear it and take notice (reactions). The times you’ve given them something they really like they’ll comment. Better yet is when they’ll share that information with others. At that point, as you probably know from any party, you’re considered the center of attention. The more reactions, comments and shares you have will keep your post alive and start pushing it further into your audiences feed. Even after the post isn’t getting to feeds, a reaction, share or comment will spark some life into it again. Posting regularly will help this process build much faster!
Now that you know these post basics here’s some Tips & Tricks:
Trick: Starting out you can help organically raise post reach in that 45 minutes by reacting, and sharing it yourself. Engage with comments on your page and recruit other members to do the same. As you grow you won’t need this but it’s to get into the habit of sharing to your personal page!
Tip: Don’t bother with ads unless your audience has started to grow and react. We’ll get into details on ads later but Facebook isn’t great at creating an audience that isn’t really there. Get the most out of your money by growing organically first!
Jana Lee Macheca (aka Lady Jaye) is the owner and editor of First Angel Media as well as professional photographer and writer. Having worked in national and local levels of music media her goal is to provide professional coverage for bands of all levels.