The song speaks of the consequences of chasing after the wrong kind of lover. No matter how much you try to change yourself to meet their standards, if they are not meant for you, you will just get yourself hurt in the end. The video gives a darker version of that tale, with the results not being so well for our intrepid lover. The video was directed by our own Randy Cole, with the boss lady Jana Lee Macheca playing the femme fatale. The style of the music reminds me of a 90’s grunge song, and it hits all the right notes.